The sheer volume of literature about alternative and subculture fashion, ranging from serious sociological studies to 'guide books' for the casual reader,  display how involved, or at least interested, in alternative fashion a large portion of society is.
Alternative fashion examples[ edit ]. Also, as fashion trends are co-opted by gotg and more people chain stores, which may offer a wider variety of product at a lower price and are easier to access in non-urban areas than boutiques, began to soak up a large part of the alternative fashion market.
Gelder states that alternative fashions have traditionally been related to subcultures that have been identified by mass society as: disinterested in common moral order: idle, parasitical, hedonistic, criminal disinterested in or against adhering to structure of social class identification with an area street, neighborhood, club rather than self-owned property preferring to develop "family" and community outside of traditional paradigms attitudes against or wary of mass productionhomogeneity, socially imposed behavior constrictions Those who utilize alternative fashion may vary greatly in beliefs and not identify with any of these concepts.
The use of subculture terminology in the 21st century to categorize or interpret dress style is often inaccurate, or at the least does not provide a complete picture of the individual being assessed by their 'look,' due to the constant evolution in the meaning, relevance and cohesion of certain subcultures and even the term 'subculture' itself.
These factors led to an insurgence of young people interested in emulating rave style, and obtaining the substances associated with it, rather than in promoting the utopian precepts originally associated with raves.
The crime, perpetrated by two young men dressed in black trench coats who were known to be fans of heavy, dark themed music, was immediately associated with the Gothic subculture in the media despite the teens' lack of any concrete affiliation with the dress or musical style usually given this label. Alternative fashion is often considered a modern bikr but it, and the concept of subculture it is often related to, have existed for centuries.
This change in the availability and commodification of alternative fashions has encouraged much broader use of styles in the mainstream once only found in niche groups. When a ly non-mainstream style becomes popular the core group of a certain alternative niche may be watered down with dozens or even hundreds of individuals who are not genuinely invested in the advancement of alternative culture or its precepts of individuality and present an image of the subculture not at all related to its traditional members' behaviors.
Pressure to 'fit in,' even just within a small niche community, may influence personal style.
As covered in Ken Gelder's exploration of the history of alternative culture patterns in Western society, "Subcultures: Cultural Histories and Social Practice," alternative fashions have often been used to identify, and even stereotype, members of groups with value systems that diverged from common culture. It is common for projects related to alternative fashion to be independently run by individuals or small groups and to be offered to the public cheaply or free of charge.
Some prominent examples of influences, regardless of genre or label, are: vintage and retro fashion trends that have fallen out of favor with the general population e.
Policies were passed in schools across the country banning dress styles and items associated with the Gothic subculture. Though still popular, these type of small, specialized retailers have become displaced much like mainstream retail outlets by the Internet.
However, just as alternative fashion has been commodified by chain stores some level of commercialization may exist within outlets of alternative fashion seeking to exploit certain styles as 'the next big thing' or taking financial advantage of customers with limited options. The use of these avenues in the alt community traditionally tend got follow similar principles to traditional alt fashion itself - existing outside of mainstream outlets, fueled by personal creativity.
Particularly in a sociopolitical sense alternative fashion has often been intentionally adopted by an individual or group to display a break from the beliefs or mores of popular culture and as a form of self-expression that challenged the boundaries of what was considered appropriate, fashionable or practical. pink
Often it is the mass social perceptions of the meaning of certain fashions and their relation to a particular niche group that bioer important in understanding the interaction of alternative fashion with mass culture - a fashion is punnk more remembered for what it is related to in the popular consciousness than what its wearer's intended it to stand for. The most headline-grabbing event in recent years related to alternative fashion was the wave of anti-Gothic policies and commentary that flooded through common culture in the wake of the Columbine High School massacre.
Common influences[ edit ] Biiker individual alternative fashion genres, and their wearers, may have homogenized or diverse influences that vary from group to group and person to person but some basic similarities do exist across the scope of alt fashion. Many individuals who dressed in any way related to Gothic style, whether or not they associated with this subculture, were targets of fear, anger and suspicion.
Others consider the involvement of mainstream institutions in alternative fashion as gotu desecration of what the concept stands for and feel the mass marketing of ly underground styles, particularly to impressionable youth markets who are more concerned with a look than the meaning behind it, amounts to a non-violent form of cultural genocide.